Our Ethicality & Traceability Promise
The World of Hair
With the explosion of hair extensions as a worldwide phenomenon the demand for human hair is increasing dramatically. Naturally this leads to the question of how such a demand can be met since hair is a finite resource with the limitations that this implies.
Sourcing Genuine Ethical Hair
All sorts of stories circulate regarding the sourcing, ethicality and traceability of hair and many misleading statements are made to that effect. The only truly Ethical and Traceable hair is Indian hair of the finest quality which is tonsured at Indian Temples as part of a religious ceremony and which is donated at no cost by willing and happy worshipers to their Gods as a gesture of gratitude for prayers answered or as part of the Indian culture is sold by women on a daily basis and is sourced exclusively from long-standing, large, credible vendors. The funds generated by the Temple’s subsequent sales of this hair are utilised for the building of schools, hospitals and other charitable causes and this has been thoroughly investigated and verified in numerous journalistic and television documentaries.
Why is Ethically Sourced Hair more valuable?
This Indian hair has become extremely expensive primarily because of the heavily increasing demand of wig manufacturers who purchase considerable quantities due to the amount of hair needed in a wig. It is interesting to note that Jewish Orthodox women all wear wigs as part of their religious practice and thus are prepared to pay for top quality wigs which are usually of dark colour, the hair therefore not having been subjected to particular processing to get it lighter. Indian hair is naturally very dark brown to black.
Expertise in the hands of a few
It takes an exceptional level of experience and expertise to be able to process Indian hair all the way up to blonde shades without compromising its initial superior quality and value. On the other hand, this expensive hair can be of little interest to those not able to process it with the correct know-how, enabling it as a result to maintain its superior quality and consequent value. They would be paying for a raw material that their traditional bleaching process would inevitably damage and thus they would be left with an expensive product but of poor quality.
The result of this is that most companies resort to buying cheap hair from all sorts of sources, many of which can have nothing to do with Ethicality or Traceability since the only factor of interest to them is that of a cheap price. The hair may be touted as being Temple and Ethical hair but the unwary client will simply end up with what she paid for, poor hair at an expensive price and, in the worst scenario, hair procured from extremely dubious sources by those looking to exploit poverty.
Gold Fever Ethicality Promise
Genuine Indian hair of the finest quality has become the most expensive on the market and is absolutely Traceable. Gold Fever, because of its long standing reputation and credibility in the industry, has access to supplies of Indian hair of the finest quality throughout India, which is the only hair Gold Fever utilises. This, coupled with unparalleled expertise and pioneering in advanced hair processing methods, permits us, as you will see, to offer you the best hair available worldwide and of unquestionable ethical origin.